Transforming Hotel Public Spaces for Events and Community Engagement
28.04.2025
A modern hotel is no longer just a place to sleep. It’s a flexible ecosystem where guests work, relax, connect, and take part in experiences. Public areas are becoming key stages for events, emotional engagement, and business growth. From lobby layouts to tech integration — design now defines how alive and adaptive a hotel really is.
Flexible Spaces for Events
An event space in a hotel doesn’t always mean a separate hall. A well-designed lobby with mobile furniture, foldable partitions, targeted lighting, and a smart transformation scenario can morph from a waiting zone into a full-fledged venue in under 15 minutes.
When we designed the reception zone for a boutique hotel in central Moscow, we planned it to serve three formats: a cosy café in the morning, a stand-up stage at night, and a pop-up meeting hub during the day. The solution? Three-layer lighting, mobile tables, hidden acoustics, and curtains to isolate the check-in area when needed.
Pro Tip
📌 Important!
Wasted space is lost revenue. Every square metre should either generate income or grow brand loyalty — ideally, both.
Wasted space is lost revenue. Every square metre should either generate income or grow brand loyalty — ideally, both.
Versatile Interior Design
A smart hotel design project embraces multifunctionality: a chair can double as an art piece, a reception desk becomes a cocktail bar, and a podium transforms into a mini-stage. Versatility starts with the right materials — textures that can withstand high use, surfaces that work both for daylight and projection, and neutral tones that adapt to various moods.
Did You Know?
According to EventMB, over 60% of guests prefer hotels where they can “work by day and party by night”. The hybrid model of “office + community” has become the new standard in hospitality for 2025.
Hosting Themed Events
Public areas can host:
• Private dinners with local chefs
• Pop-up design or food markets
• Live music evenings
• Children’s workshops
• Creative or digital community meetups
• Private dinners with local chefs
• Pop-up design or food markets
• Live music evenings
• Children’s workshops
• Creative or digital community meetups
Real Case
For an apart-hotel in Sochi, we designed a lounge with an optional mobile kitchen setup. Monthly themed dinners with regional ingredients now bring in extra income — and stronger emotional connections with guests.
Tech-Driven Spatial Transformation
Smart spaces are powered by:
• Lighting scenarios (daylight, ambient, stage)
• Wall and ceiling projection mapping
• Integrated speakers and wireless mics
• Modular walls and acoustic zoning systems
• Adaptable acoustic panels
• Lighting scenarios (daylight, ambient, stage)
• Wall and ceiling projection mapping
• Integrated speakers and wireless mics
• Modular walls and acoustic zoning systems
• Adaptable acoustic panels
Did You Know?
Immersive tech increases guest engagement by 73% (Hospitality Tech Report). For example, sound and visual projections of ocean waves instantly create a “vacation mood” in any indoor setting.
A Touch of Magic:
Tropical bird projections during breakfast turn the space into a ready-made Instagram moment. No extra décor needed — just experience, emotion, and shareable content.
Tropical bird projections during breakfast turn the space into a ready-made Instagram moment. No extra décor needed — just experience, emotion, and shareable content.
Multi-Use Functional Areas
Functional hotel zones are those that stay active — and profitable — throughout the day.
High-performing formats include:
• Coworking by day / bar by night
• Morning yoga space / evening movie lounge
• Reading lounge / creative workshop venue
• Kids’ area / weekend art studio
High-performing formats include:
• Coworking by day / bar by night
• Morning yoga space / evening movie lounge
• Reading lounge / creative workshop venue
• Kids’ area / weekend art studio
📌 Important!
Flexibility is not a compromise — it’s a business strategy. It requires smart engineering, design thinking, and scenario planning.
Flexibility is not a compromise — it’s a business strategy. It requires smart engineering, design thinking, and scenario planning.
Interactive & Immersive Features
Guests are no longer just looking for comfort — they seek experiences. Event design is about creating emotional connections through environment and interaction.
Trending now:
• Interactive screens for event listings and instant RSVPs
• Ambient scent design tailored to event type
• Light installations
• Natural elements like moss, water features, real plants
• Carefully integrated animals (e.g. parrots or butterflies), where appropriate and aesthetic
Trending now:
• Interactive screens for event listings and instant RSVPs
• Ambient scent design tailored to event type
• Light installations
• Natural elements like moss, water features, real plants
• Carefully integrated animals (e.g. parrots or butterflies), where appropriate and aesthetic
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Conclusion
Hotel public spaces are no longer just a backdrop — they are a strategic asset.
If you want to increase occupancy, attract the next generation of guests, generate revenue from every square metre and embed your brand into the cultural rhythm of your city — flexible, event-ready design is essential.
A well-executed event space is not an expense. It’s an investment — with measurable returns.
If you want to increase occupancy, attract the next generation of guests, generate revenue from every square metre and embed your brand into the cultural rhythm of your city — flexible, event-ready design is essential.
A well-executed event space is not an expense. It’s an investment — with measurable returns.